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InfoGrow Blog

See your organization thrive with sales, marketing and customer service all on the same page and no more data silos​

Do Clients Really Need a CRM System to Grow Their Business?

10/9/2018

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The most fundamental requirement for growing a business is having sound sales processes that can be tracked, measured, and audited. Such processes must be written down and followed closely, not shared through word-of-mouth like an urban legend. A documented sales processes allow your clients to create a repeatable blueprint for success.

So where do they keep such data and monitor their results?


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CRM User Acceptance Requires Better Focus

9/25/2018

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Dynamics 365 CRM
I am often asked by managers how to improve the user acceptance of their CRM system. In the eyes of the questioner, the answer lies in how to encourage, or even make, users use the platform more, in order for the organization to achieve their established expected benefits of investing in CRM. That’s the wrong focus.  The issue is not how do we get the user to use CRM, but rather, is the CRM itself designed to be useful to the user so that they want to use it. Although the difference is subtle it should not be overlooked.

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10 Common Mistakes with CRM Deployments

9/5/2018

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​Today's CRM (Customer Relationship Management) is better than yesterday's because: (a) CRM systems can now deliver greater productivity returns and (b) vendors' software usability is much improved. These advancements (and others) mean less time and lower costs to implement a CRM system. And the more people in a given company who use a CRM system translates to more benefits and a higher ROI on a CRM investment. Research notes that for every dollar a company invests in a CRM system, it earns $5.60.
 
But not everyone who has a CRM system is experiencing the expected return and, thus, some are CRM haters. It may depend on how you choose and implement your CRM system. To help you get the most from your CRM, here are some common mistakes and ways to avoid them.

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Marketing Budget Growth Stalls

8/9/2018

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As reported in DestinationCRM.com, the most recent “CMO” Spend study by Gartner showed marketing budgets falling from a high of 12.1% of company revenue in 2016 to 11.3% in 2017. While cuts have varied across industries, retail and manufacturing were the hardest hit. While retail is going through some major changes, the study suggests that “manufacturing is adapting to emerging yet complex B2B2C opportunities”.


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DO your clients know the cost of a lead?

7/11/2018

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Leads can come in many ways; website, referral, trade show, direct mail, email drip and even an account rep prospecting. But if we don’t know the sales return from each or the cost of each, how do we evaluate where to invest a limited marketing budget?


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  • About
    • Our Approach
    • Our Story
    • Our Clients
    • Our Pledge
    • Careers
    • Alliances
  • Services
    • Microsoft Dynamics CRM Rescue
    • Microsoft Dynamics CRM Support
    • Planning
    • Implementation
    • Microsoft Dynamics CRM Optimization
    • Lead Generation
    • Dynamics CRM Coaching
    • User Training
    • Business Intelligence & Reporting
  • Solutions
    • Microsoft Dynamics CRM
    • Microsoft Dynamics 365
    • Microsoft Dynamics 365 Project Service Automation
    • Microsoft Dynamics 365 for Hospice
    • CRM SmartMap
    • Marketing Automation
    • Portals for Dynamics 365
    • Application Development
  • Contact Us
  • Blog
  • Store