Dear Bob, My account reps just don't prospect or even follow up on leads we provide! What can I do? - Barb Dear Barb - One of the challenges that we often see from a CEO is really trying to drive account managers to do prospecting and to reach out and follow up on leads. A CRM system provides vision into what is happening, or not happening with leads provided to the account manager as well as vision of the sales VP and CEO. CRM = No place to hide. The following example involves a manufacturer of a chemical extruding product that faced that dilemma and how a CRM system helped focus a light on the lead follow up process. Enjoy If you have any questions, don't hesitate to reach out. bsullivan@infogrowcorp.com or call me at 330.929.1353 x 5224. -- Bob  Comments are closed.
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