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InfoGrow Blog

See your organization thrive! Improve the customer experience by keeping your sales, marketing
and customer service teams on the same page. 

Do Your Clients Know the Cost of a Lead?

 
Cost of a lead?
Leads can come in many ways; website, referral, trade show, direct mail, email drip and even an account rep prospecting. But if we don’t know the sales return from each or the cost of each, how do we evaluate where to invest a limited marketing budget?
I recently had a manufacturing prospect tell me that they took one of their $500K+ machines to a trade show and were excited to generate 300 leads. They came back to the office and divided up the leads among their account managers, give each 20 in an Excel file. After 60-days they asked for a report back on the prospecting efforts with the leads. To management’s amazement only 10% of the lead distributed had been called.  

Was that trade show worth their time and expense? How could they have benefited more?
​

A good Dynamics CRM should be able to answer this question and more. Help your customers find out how by scheduling a joint call with us.

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    Categories

    All
    Considering CRM
    CRM
    CRM Implementation
    CRM User Acceptance
    Dynamics CRM Features
    Dynamics CRM Rescue
    Dynamics CRM Support
    Dynamics CRM Upgrades
    Lead Generation & Management
    Maps Drive Insight
    Marketing Automation
    Microsoft Partners
    Partnering For CRM Success
    Sales Efficiency
    Sales Prospecting
    Sales Tools For Productivity

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  • Home
  • Why InfoGrow
    • Our Approach >
      • Our Story
      • Our Clients
    • Our Pledge
    • Careers
    • Alliances
  • Dynamics 365 CRM
    • Dynamics 365 CRM Consulting >
      • Microsoft Dynamics 365 CRM
      • Dynamics CRM Optimization
    • CRM Manager
    • Dynamics CRM Rescue
    • Dynamics CRM Support
    • Dynamics CRM Reporting
  • Dynamics 365 Solutions
    • Dynamics Marketing Automation
    • Dynamics for Hospice
    • Dynamics 365 Non-Profit Fundraising
    • Application Development
    • CRM SmartMap
  • Resources
    • Blog
    • Videos
    • Whitepapers
    • CRM Quiz
    • Store
  • Contact Us