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See your organization thrive! Improve the customer experience by keeping your sales, marketing
and customer service teams on the same page. 

3 Compelling Reasons Why Dynamics Makes You a Smarter Marketer

10/5/2020

 
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​Dear Bob,
 
What is the best way my customers can use CRM to be better Marketers? 
 
- Jane
​


Dear Jane,
 
It’s not hard to see why CRM data, made up of customers, prospects and influencers is the most important marketing asset. After all, how can a marketer be successful without the right data? And how can a marketer discover or fine tune a message without insight into behaviors and their service needs? But, keeping this data organized, current, and easily accessible for every relevant team member, throughout an organization, can still be a massive challenge.
 
A versatile, robust CRM system is still the best way to store, manage, and use critical customer data for sales AND marketing. However, many marketers who invest in a CRM system fail to fully capitalize on its marketing value.

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Dynamics CRM Consulting - Marketing Automation vs Bulk Email

4/13/2020

 
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What is Marketing Automation?

What is so special about Marketing Automation vs. continuing to drop bulk emails?
-- Amy
 
Dear Amy,
​
If you are concerned about the low click-rates of your bulk emails, or being seen as a spammer, or your messages always only “selling” this week’s special offer, then you might want to look beyond bulk emails and at marketing automation.  


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How Lead Tracking Creates Stronger Customer Engagement

4/3/2020

 
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Generating leads and acquiring new customers is the lifeblood of every organization. Many organizations believe that satisfied customers and referrals are their best sources of leads. That’s certainly a sound principle and something to strive for but unless you’re measuring and tracking where your leads are coming from, this belief is anecdotal and little more than company lore.

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Is CRM and Marketing Automation Right for You?

11/29/2018

 
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Marketing Automation software serves a company's marketing department beyond what a Dyanmics CRM system does, and a CRM system serves sales and other departments. When integrated, Marketing Automation and Dynamics 365 CRM tools enhance each other, resulting in even more and better-qualified leads and, ultimately, more sales and satisfied customers. If you have one of these productivity tools, here are reasons to have both, in a single, centrally located, easy to use, integrated system.

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How to get value out marketing automation and Dynamics CRM

11/7/2017

 
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Marketing Automation's False Start

At first sight, marketing automation is a very tempting and enticing tool. A platform that gives you the ability to reach your best prospects with the right message, at the right time, without manually having to kill yourself to do it! Seems like a no-brainer, so you sign up especially when linked to Dynamics 365 CRM. However, once the system gets installed and after a few email blasts are sent, a landing page is built, and the results come back mixed (and they often do), one of two things usually happens:​
  • You continue to send emails to your entire contact list with worsening results
  • You blame it on the technology itself and relegate the software to that pile of failed solutions that so many organizations have

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  • Home
  • Services
    • CRM Implementations
    • Dynamics CRM Rescue
    • Dynamics CRM Support
    • Dynamics CRM Reporting
    • CRM Manager
  • Solutions
    • Dynamics 365 Sales, Service & Marketing
    • Marketing Automation
    • Dynamics for Hospice
    • Dynamics 365 Quality Assurance
    • Dynamics 365 Fundraising and Engagement
    • Dynamics Power Platform
  • Resources
    • Dynamics CRM Coaching
    • Dynamics CRM Blog
    • Videos
    • Guides & Ebooks
    • Dynamics CRM Quiz
  • Why InfoGrow
    • Our Approach
    • Our Pledge
    • Our Story
    • Careers
    • Our Clients
    • Alliances
  • Contact Us
  • Schedule FREE Review