Marketing Automation software serves a company's marketing department beyond what a CRM system does, and a CRM system serves sales and other departments. When integrated, Marketing Automation and CRM tools enhance each other, resulting in even more and better-qualified leads and, ultimately, more sales and satisfied customers. If you have one of these productivity tools, here are reasons to have both, in a single, centrally located, easy to use, integrated system.
Marketing Automation is software and processes that nurture leads and convert prospects into highly satisfied customers. By tracking leads from click to close, Marketing Automation allows sales reps to use their time more effectively. With customer intelligence, reps know what content each lead has viewed and actions taken so they are better prepared when meeting prospects and customers.
Marketing Automation allows marketing and sales departments to decrease costs and increase profits by automating repetitive and time-consuming tasks, measuring marketing activities, and maximizing marketing and sales efficiencies.
Marketing Automation Benefits:
CRM (Customer Relationship Management) is a centrally located system that manages data, information, and business intelligence about prospects and customers, such as leads, contacts, accounts, and sales activities. CRM combines processes, technologies, and people to help them better understand their customers. CRM provides the right information at the right place and at the right time for informed business decisions.
With this well-managed system, a customer database becomes a greater strategic asset that yields increased revenue and profit with lower costs. Everyone involved with the sale of a company's products gains more value from a CRM system. Sales, marketing, and customer service can all work together and be on the same page with the customer – helping to ensure that nothing slips through the cracks.
An integrated Marketing Automation and CRM system brings marketing and sales closer together. Working with the same combination tool, the two departments can more easily and more productively find and keep satisfied customers.
Integrated Marketing Automation and CRM Benefits:
I would like to tell you more about Marketing Automation and CRM and how they can work together to achieve mind-boggling results.