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InfoGrow Blog

See your organization thrive! Improve the customer experience by keeping your sales, marketing
and customer service teams on the same page. 

Dynamics CRM Consulting - Marketing Automation vs Bulk Email

 
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What is Marketing Automation?

What is so special about Marketing Automation vs. continuing to drop bulk emails?
-- Amy
 
Dear Amy,
​
If you are concerned about the low click-rates of your bulk emails, or being seen as a spammer, or your messages always only “selling” this week’s special offer, then you might want to look beyond bulk emails and at marketing automation.  


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Lead Source Analysis: The Key to Rock Solid Leads

 
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​Want more and better leads? Of course you do!

The key to getting rock-solid sales leads is understanding your best lead sources – and how you can find more prospects just like your best customers. Customer relationship management software like Dynamics 365 for Sales / Dynamics CRM can help you:
  • Identify your best lead sources
  • See the big picture
  • Accelerate the sales and marketing process
 
If you’re in a sales management or executive position within your company, see if you can easily answer these three questions: 

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Better track decision makers: Microsoft Dynamics 365 CRM

 
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How many opportunities in your world today are decided by a single decision-maker? I suggest that many are not. It also is highly likely that the sales process of your clients is running the same as they work to build a trusting relationship with multiple decision-makers or decision influencers. A recent study found that there are 6.8 people involved in the average B2B buying decision, yet a LinkedIn study reported that 78% of sales professional are connected to either only one person or not connected at all into accounts they’re trying to close. Are account managers communicating with the other 5+ people in the decision-making process? Are they helping all the people involved get the background information they need to help make an informed decision?

Read More

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​© 2021 InfoGrow Corporation
  • Home
  • Why InfoGrow
    • Our Approach >
      • Our Story
      • Our Clients
    • Our Pledge
    • Careers
    • Alliances
  • Dynamics 365 CRM
    • Dynamics 365 CRM Consulting >
      • Microsoft Dynamics 365 CRM
      • Dynamics CRM Optimization
    • CRM Manager
    • Dynamics CRM Rescue
    • Dynamics CRM Support
    • Dynamics CRM Reporting
  • Dynamics 365 Solutions
    • Dynamics Marketing Automation
    • Dynamics for Hospice
    • Dynamics 365 Non-Profit Fundraising
    • Power Platform
    • Application Development
    • CRM SmartMap
  • Resources
    • CRM Blog
    • Videos
    • Whitepapers
    • CRM Quiz
    • Store
  • Contact Us