Call Today: (330) 929-1353
  • Home
  • Why InfoGrow
    • Our Approach >
      • Our Story
      • Our Clients
    • Our Pledge
    • Careers
    • Alliances
  • Dynamics 365 CRM
    • Dynamics 365 CRM Consulting >
      • Microsoft Dynamics 365 CRM
      • Dynamics CRM Optimization
    • CRM Manager
    • Dynamics CRM Rescue
    • Dynamics CRM Support
    • Dynamics CRM Reporting
  • Dynamics 365 Solutions
    • Dynamics Marketing Automation
    • Dynamics for Hospice
    • Dynamics 365 Non-Profit Fundraising
    • Power Platform
    • Application Development
    • CRM SmartMap
  • Resources
    • CRM Blog
    • Videos
    • Whitepapers
    • CRM Quiz
    • Store
  • Contact Us

InfoGrow Blog

See your organization thrive! Improve the customer experience by keeping your sales, marketing
and customer service teams on the same page. 

Microsoft Dynamics Implementation Like Leading a Horse to Water

 
Picture
You’ve heard that old saying “You can lead a horse to water but you can’t make him drink”.  I often hear managers complain that their CRM doesn’t work because they don’t have enough user acceptance. Well “leading a horse to water” is the same type of dilemma. 
​
Two basic principles must be in place to achieve user acceptance of a CRM system.
  1. What is in it for them?
  2. What business processes are reinforced to drive the desired behavior?
“What is in it for them” is all about giving the end-user what they need to be more productive. Dynamics 365 CRM can’t be laid on as more work. It must cut down work and make it easier for the end-user to do their job. You reduce their daily tasks and deliver in one place the information that they have been scrambling to collect from other sources. You achieve this first principle and you will have a CRM system that can’t be pried away from users in six months.

Read More

The case for hiring external CRM experts

 
Picture
Most customers who have, or are looking to purchase a Dynamics CRM system are looking to achieve basic results which boil down to two frequently stated objectives: retain current customers and acquire new customers to power growth. Both of these objectives rely on extensive understanding of customer relationships grounded in business data such as account details, sales history, end use information, industry assessment, response to campaigns, etc. If the business does not win through the transformation of time-sensitive management of this data to systems that provide not more data, but useful information and insights, they will lose to competition who are leading in this strategic approach. If your customers are not moving to this new business reality, then they are falling behind.

Read More

How to get value out marketing automation and Dynamics CRM

 
Picture
Marketing Automation's False Start

At first sight, marketing automation is a very tempting and enticing tool. A platform that gives you the ability to reach your best prospects with the right message, at the right time, without manually having to kill yourself to do it! Seems like a no-brainer, so you sign up especially when linked to Dynamics 365 CRM. However, once the system gets installed and after a few email blasts are sent, a landing page is built, and the results come back mixed (and they often do), one of two things usually happens:​
  • You continue to send emails to your entire contact list with worsening results
  • You blame it on the technology itself and relegate the software to that pile of failed solutions that so many organizations have

Read More

    Categories

    All
    Considering CRM
    CRM
    CRM Implementation
    CRM User Acceptance
    Customer Service
    Dynamics CRM Features
    Dynamics CRM Rescue
    Dynamics CRM Support
    Dynamics CRM Upgrades
    Lead Generation & Management
    Lead Tracking
    Maps Drive Insight
    Marketing Automation
    Microsoft Partners
    Partnering For CRM Success
    Remote Work
    Sales Efficiency
    Sales Management
    Sales Prospecting
    Sales Tools For Productivity

    Picture
    ​

    Subscribe

    schedule a call
    Schedule a Call

    Contributors

    Picture
    Bob Sullivan
    President
    Picture
    Tonya Stephenson
    Operations Manager / Customer Service Manager
    Picture
    Larry Brown
    CTO

​ABOUT    |    SERVICES    |    SOLUTIONS    |    BLOG    |    STORE  |  CONTACT US


Picture

Address

2140 Front Street 
Cuyahoga Falls, OH 44221

Telephone

(330) 929-1353

Email

info@infogrowcorp.com
​© 2021 InfoGrow Corporation
  • Home
  • Why InfoGrow
    • Our Approach >
      • Our Story
      • Our Clients
    • Our Pledge
    • Careers
    • Alliances
  • Dynamics 365 CRM
    • Dynamics 365 CRM Consulting >
      • Microsoft Dynamics 365 CRM
      • Dynamics CRM Optimization
    • CRM Manager
    • Dynamics CRM Rescue
    • Dynamics CRM Support
    • Dynamics CRM Reporting
  • Dynamics 365 Solutions
    • Dynamics Marketing Automation
    • Dynamics for Hospice
    • Dynamics 365 Non-Profit Fundraising
    • Power Platform
    • Application Development
    • CRM SmartMap
  • Resources
    • CRM Blog
    • Videos
    • Whitepapers
    • CRM Quiz
    • Store
  • Contact Us