 Most CRM systems fail because upper management, IT, marketing, sales, customer service, and others who use the software do not establish clear, well-defined, measurable goals. Consequently, it can be difficult or impossible to determine the effectiveness of a CRM system.
This happens because CRM is often thought of as a technology solution for a company's business; however, CRM is a really a business solution. Even if when your company deployed CRM you did not have defined measurable goals or had ill-defined goals, you can “mend" a failed CRM, in four simple steps.
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What an interesting week we had. It just underscored how important it is to approach working Dynamics 365/CRM from a process and change management vantage point rather than as a technology. We saw the following:
What is Marketing Automation?What is so special about Marketing Automation vs. continuing to drop bulk emails? -- Amy Dear Amy, If you are concerned about the low click-rates of your bulk emails, or being seen as a spammer, or your messages always only “selling” this week’s special offer, then you might want to look beyond bulk emails and at marketing automation.  Want more and better leads? Of course you do!
The key to getting rock-solid sales leads is understanding your best lead sources – and how you can find more prospects just like your best customers. Customer relationship management software like Dynamics 365 for Sales / Dynamics CRM can help you:
If you’re in a sales management or executive position within your company, see if you can easily answer these three questions: Most customers who have, or are looking to purchase a CRM system are looking to achieve basic results which boil down to two frequently stated objectives: retain current customers and acquire new customers to power growth. Both of these objectives rely on extensive understanding of customer relationships grounded in business data such as account details, sales history, end use information, industry assessment, response to campaigns, etc. If the business does not win through the transformation of time-sensitive management of this data to systems that provide not more data, but useful information and insights, they will lose to competition who are leading in this strategic approach. If your customers are not moving to this new business reality, then they are falling behind.
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