When you implement a CRM solution, you naturally anticipate greater sales productivity and ultimately, more sales. When this doesn’t happen as quickly as you expect, poor user adoption is likely to be a major culprit.
In the state of Ohio, there are roughly 5,000 mid-size businesses in operation, with a mid-market business being defined as an organization that brings in between 10 million and 1 billion dollars in annual revenue. These companies also account for nearly 2 million employed workers statewide, with 74% adding new workers at an average rate of 6.3% in 2014-2015. In comparison, mid-sized businesses nationally only grew their work force by 3.2% - (National Center for the Middle Market.)
Today's CRM (Customer Relationship Management) is better than yesterday's because: (a) CRM systems can now deliver greater productivity returns and (b) vendors' software usability is much improved. These advancements (and others) mean less time and lower costs to implement a CRM system. And the more people in a given company who use a CRM system translates to more benefits and a higher ROI on a CRM investment. Research notes that for every dollar a company invests in a CRM system, it earns $5.60.
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