and customer service teams on the same page.
In the state of Ohio, there are roughly 5,000 mid-size businesses in operation, with a mid-market business being defined as an organization that brings in between 10 million and 1 billion dollars in annual revenue. These companies also account for nearly 2 million employed workers statewide, with 74% adding new workers at an average rate of 6.3% in 2014-2015. In comparison, mid-sized businesses nationally only grew their work force by 3.2% - (National Center for the Middle Market.)
Mid-sizes businesses in Ohio are growing, and so far the benefits have been good ($226 billion in combined revenues in 2014-2015 - (National Center for the Middle Market). So, what are they doing differently to get ahead and grow amidst the many competitors they face, not just locally, but nationally as well? And if you run a midsize business, but aren’t seeing these kinds of results, what’s missing?
Most successful mid-sized organizations in Ohio have begun to adopt a stronger customer engagement strategy, and with the continued evolution of the modern buyer's needs and the technology available to them, this has become a prudent and necessary focus for businesses, particular those continuing to grow.
How does a company put together an effective customer engagement strategy? Here are 3 areas to focus on when getting started:
InfoGrow specializes in tailoring industry-specific, Dynamics CRM software solutions to help organizations streamline their sales process, find more customers like their best ones, keep the ones that they want, and ultimately grow sales. Effective customer engagement requires a multifaceted approach that starts with efficient lead generation and lead management, but also expands into continual client nurturing and self-service customer support.
And for more information about the services and support we offer locally, please visit:
Microsoft Dynamics CRM Software and Customer Engagement experts, InfoGrow is located in Cuyahoga Falls, Ohio and is proud to serve those located closest to home - Akron, Canton, Cleveland, Youngstown, and everywhere in between.