Gaming for CRM User Acceptance - An Interesting Concept

Microsoft recently acquired Incent Games Inc., the developer and owner of FantasySalesTeam (FST), an innovative sales "gamification" platform that plugs into Dynamics CRM to help companies boost sales productivity. CRM user acceptance among sales teams has always been a challenge.  This is especially true dealing with a highly effective senior rep. What benefit does CRM really provide him/her?

The concept behind FST is while incentive programs and contests are leveraged in almost all sales organizations, most suffer from common shortcomings: the same top performers almost always win and the rest of the team tends to disengage fairly quickly once they realize they’ve fallen behind or out of contention. FST creatively addresses these problems with a tailored approach of team-based competition including the involvement of non-sales employees (such as managers, service, operations, marketing and finance). 

Employees “draft” teams and become truly invested in each other’s success. Individual and team results become highly visible, driving both competition as well as collaboration and creating positive, impactful cultural change. The outcome not only drives revenue but improves CRM adoption through collaboration and team based competition.

In Addition the FTS website has a number of case studies and customer reviews  https://www.fantasysalesteam.com/
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FantasySalesTeam is available in preview mode with Dynamics CRM 2016. We will be suggesting it to a couple of clients and I will keep you posted on their progress.

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