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Sales Territory Optimization

Sales Territory Optimization

How much are your existing territories costing you?

For most companies the sales force is the major revenue driver. Yet, the majority of companies have unbalanced sales territories.  About 45% of their sales reps have either too much work or too little, and spend 20% of their time traveling.  Misaligned sales territories cost from 2-7% in untapped sales each year. How much does 2-7% in lost revenue mean to you?  

Several major issues point to misaligned territories. If you answer yes to any of following questions, it’s definitely time to analyze, equalize and optimize your sales territories.

  • Are your reps complaining that their territories are unfair?
  • Have you gone through a merger or acquisition, where sales forces were combined?
  • Are your territories over 3 years old?
  • Are your territories based on sales history, not workload or potential?
  • Do you have a new product launch that is shifting market opportunities?

If you're not effectively analyzing and optimizing your sales territories on a regular basis, you’re probably leaving millions of dollars on the table for your competitors to grab.

But, effective sales territory optimization is complex and most companies still do it the ‘old-fashioned’ way. Sales managers and reps review and argue over customer and prospect information via sales figure printouts, push pins on maps, pie charts, and quota comparisons.

There is a better way. 

InfoGrow's Sales Territory Optimization service will help you effectively analyze, design and align territories, for increased sales and revenue. Our service combines sophisticated mapping and analysis tools that enable you to instantly see, the weaknesses and strengths of your sales territories.

With this visual perspective, you will quickly and easily:

  • See the productivity of each salesperson, distributor, retailer, or sales territory
  • Chart and rank your customers for each product and service, and know where you stand in the marketplace
  • Design territories with an exact knowledge of an area's existing and potential revenue
  • Know where too much time and effort is spent on low potential customers, and too little on high potential customers

If you’re still managing your sales territories the ‘old fashioned’ way, and worried about lost revenue and reduced productivity, then check out InfoGrow's Sales Territory Optimization service.