The growth of Artificial Intelligence (AI) in the Internet of Things (IOT) world is steadily moving into the sales, marketing and customer service applications. Sentiment and emotion analytics market is set to explode, from $123 million currently to $3.8 billion by 2025 according to a report from the research firm Tractica. (Customer Relationship Management, May 2018).
The report states that the top three use cases for sentiment and emotion analysis will be customer experience, product and market research, and customer service. An example offered of affecting the customer experience would changing the in-store LDC displays in response to the emotions detected on the faces of shoppers walking the aisles.
Generating leads and acquiring new customers is the lifeblood of every organization. Many organizations believe that satisfied customers and referrals are their best sources of leads. That’s certainly a sound principle and something to strive for but unless you’re measuring and tracking where your leads are coming from, this belief is anecdotal and little more than company lore.
Marketing Automation's False Start
At first sight, marketing automation is a very tempting and enticing tool. A platform that gives you the ability to reach your best prospects with the right message, at the right time, without manually having to kill yourself to do it! Seems like a no-brainer, so you sign up. However, once the system gets installed and after a few email blasts are sent, a landing page is built, and the results come back mixed (and they often do), one of two things usually happens:
I have written before regarding the sales growth value of getting your sales and marketing teams on the same page. This is an effort that can’t be left up to sales or marketing alone, it is too important to the organization and must be monitored at the CEO level.
InsideView does an excellence job in the following infographic to highlight what current leaders are doing to get things right. Point number 6 – “Align on Pipeline” is the element I like the most. By emphasizing the sales pipeline you should expect alignment on lead and nurturing campaigns throughout the sales process. This approach will help drive greater cohesion between both team leaders, as well as provide account reps with advanced insight into the contribution of the marketing team.