See your organization thrive! Improve the customer experience by keeping your sales, marketing
and customer service teams on the same page.
and customer service teams on the same page.
It’s not hard to see why your CRM data, made up of customers, prospects and influencers is your most important marketing asset. After all, how can a marketer be successful without the right data? And how can a marketer discover or fine tune a message without insight into behaviors and their service needs? But, keeping this data organized, current, and easily accessible for every relevant team member, throughout an organization, can still be a massive challenge.
I have written before regarding the sales growth value of getting your sales and marketing teams on the same page. This is an effort that can’t be left up to sales or marketing alone, it is too important to the organization and must be monitored at the CEO level.
InsideView does an excellence job in the following infographic to highlight what current leaders are doing to get things right. Point number 6 – “Align on Pipeline” is the element I like the most. By emphasizing the sales pipeline you should expect alignment on lead and nurturing campaigns throughout the sales process. This approach will help drive greater cohesion between both team leaders, as well as provide account reps with advanced insight into the contribution of the marketing team. The idea that the customer is in control when it comes to the modern buying paradigm just gets stronger. Today's buyer often kicks off the process of considering a purchase with a web search to gather basic information on a product or service. As their knowledge and interest continues to grow, they often follow that initial action up by researching reviews put out by peers, checking social media for advice, and in some cases visiting forums to submit questions. All of this can happen quickly and almost always occurs before they ever reach out to, or look at your company, directly.
Microsoft recently acquired Incent Games Inc., the developer and owner of FantasySalesTeam (FST), an innovative sales "gamification" platform that plugs into Dynamics CRM to help companies boost sales productivity. CRM user acceptance among sales teams has always been a challenge. This is especially true dealing with a highly effective senior rep. What benefit does CRM really provide him/her?
|
HOME | SERVICES | SOLUTIONS | BLOG | WHY INFOGROW | CONTACT US |
Address2140 Front Street
Cuyahoga Falls, OH 44221 |
Telephone |
|
© 2024 InfoGrow Corporation