Sales & Marketing Effectiveness

What is it?

Mix one part analytics, one part sales process, one part technology, and add one part reporting.  This is the recipe for sales & marketing effectiveness, which boils down to - getting sales, marketing, and customer service all on the same page sharing the knowledge of which customers and prospects are the most important.

Today, many organizations lack the resources to perform the analysis of who is “our best customer” and where are more like them.  Plus, they often lack the technology and data services that are vital to maintaining those relationships.   More
Sales & Marketing Effectiveness Blog
Sales & Marketing Effectiveness
Open discussion on sales & marketing strategy, process and technology using mapping and CRM tools to build effectiveness
  • Some Industries Thrive During Hard Times
    Good news! There are those industries that actually grow during tough economic times, so opportunities still abound for your sales and marketing people. Just need to know where to look. I’m not sure any industry is what I would call...
  • Is a Truism Holding True?
    The software industry often expounds that you are 1st, 2nd or 3rd in your category or simply out of business. The question I pose is whether the announcement that Entellium, makers of Rave CRM, has falled on hard times is...
  • Hard Times Require Hard Work
    I’m sure many of you have heard that phrase before. For real marketers, that should mean more marketing and smarter marketing. A slow economy shouldn’t slow your efforts. As pointed out in his recent post, “Now Is Not the Time...