Sales & Marketing Effectiveness

What is it?

Mix one part analytics, one part sales process, one part technology, and add one part reporting.  This is the recipe for sales & marketing effectiveness, which boils down to - getting sales, marketing, and customer service all on the same page sharing the knowledge of which customers and prospects are the most important.

Today, many organizations lack the resources to perform the analysis of who is “our best customer” and where are more like them.  Plus, they often lack the technology and data services that are vital to maintaining those relationships.   More
Sales & Marketing Effectiveness Blog
Sales & Marketing Effectiveness
Open discussion on sales & marketing strategy, process and technology using mapping and CRM tools to build effectiveness
  • Lead Scoring and Data Quality: How Much is Dirty Data Costing You?
    Qualifying, coding and ranking your leads so the hottest opportunities are the first to get distributed to your sales teams is vital to your company’s sales and marketing success. That’s a given. Yet, what many companies fail to understand is...
  • Getting New Business: Adapting to Current Market Conditions
    Guest Author - Richard G. Melecki In virtually every industry today, businesses have to do more with less. This includes all of the marketing activities necessary to get new business in a challenging economy. In past recessions, marketers have concentrated...
  • Retain and Grow Market Share - a Major 2009 Marketing Mandate
    According to the 2009 Marketing Outlook Survey, the largest independent assessment of senior marketing executives today, conducted by the Chief Marketing Officer (CMO) Council, an astounding 48% of marketing respondents indicated that “senior management is mandating that marketing contribute to...