So, to help those who are still questioning the need for CRM, we decided to run this post again. Titled, A Simple Measurement for Determining if You Need CRM.
It begins with…”Our phone starts ringing the Monday after Thanksgiving. The message – can you help us pull together our data for getting out the holiday cards? Over the years, I have come to believe that this question is the single best indicator of how much an organization needs CRM.
As companies pass around Excel files trying to organize the holiday card mailing or VIP list for the gift basket, one gets a pretty good idea of how information about customers is managed – it is not!”
Read the full article, then think about the cost of having no CRM system. If you decide to get on the CRM playing field, then check out our site www.InfoGrowcorp.com for more help.