According to 1,915 marketers surveyed for the 2012 MarketingSherpa Lead Generation Benchmark Report, a whopping 81% use email marketing for their lead generation efforts. Furthermore, these marketers rate the level of email marketing effectiveness high.
In a comment on the report data at the B2B Lead Roundtable Blog, Jimmy Diffee, Vice President and Chief Effectiveness Officer of The Bokka Group referred to email marketing as “An opportunity to turn all leads into A-leads.”
How true. And integrating the outbound email marketing with an inbound strategy of landing pages, links to web pages, webinars and other call to actions that you can manage from a solid marketing automation tool will maximize your investment return. Just think of what you can achieve by linking the action taken to your CRM? Would this approach boost lead generation effectiveness and provide more "A" leads to your sales team?
If you aren’t reaping the benefits of email marketing and/or CRM, take some time to read a few of our previous articles:
E-Mail Marketing is Still a Powerful B-to-B Tool
Combine CRM and Email Marketing to Grow Your Business
Plus learn more on getting the most from your outbound and inbound email marketing efforts, lower sales costs, shorten the sales cycle, and track leads from click-to-close through marketing automation here.