And Jim Connolly, does that with his post, titled Top Marketing Tips! Okay, okay … he should have changed the title, but his tips go way beyond the same old, same old.
Here are some highlights from his post, but log onto the entire post for his full information:
- Throw that old marketing guide in the bin!
If you want to avoid wasting stacks of money and missing countless sales opportunities, throw your old marketing guides and audio programs in the recycling bin!
- Email marketing – start using email marketing NOW!
It’s a fact; email marketing is extremely cost effective and perhaps the single most powerful marketing tool available to small businesses. This is because it provides predictable results and costs little or nothing to use!
- Build a well-connected network
One of the biggest myths in business is that you must have a large network if you want to succeed. The reality is that the size of your network is not what’s important. It’s the influence of the people within your network that counts!
- Internet marketing – start taking your website seriously!
Most small businesses are unaware that they could receive stacks of high-quality enquiries, leads, phone calls and sales from interested prospective clients; if only they had a professionally designed website that was search engine optimized by a proven SEO expert.
- Match your fees to your promises!
You cannot promise the marketplace a high-quality service and yet charge a bargain-basement fee! If you do, you will send people a mixed message and it will lose you business every time.
- Use ‘attraction marketing’ and not pursuit marketing
I am sure you will have noticed what happens whenever a beautiful woman or a handsome man walks into a crowded room or a bar? People look at them. In fact, some people will actually walk over to them and offer them a drink or strike up a conversation with them. The reason we call these kind of physically striking people ‘attractive‘ is that they literally attract the attention and also the interest of other people.
So, you might be wondering at this point, what this has to do with you and your marketing? The most successfully marketed businesses gain the attention and interest of potential clients by making themselves attractive.
Most businesses get it the wrong way around. They choose to ‘pursue’ new clients and even though people are not responding to their letters, emails or calls; they just keep on grinding away regardless
- Do some competitor research
It’s impossible to effectively sell or market your services unless you have researched your competitors. You need to know what offers, guarantees, prices or fees you are selling against, in order to make YOUR offering the most attractive to potential clients.
- Joint Ventures
Sometimes known as a J.V, a Joint Venture is where you and another business or person get together to (usually) cross-market your services. The key to Joint Venture success is to find someone credible, who offers a non-conflicting product or service to the exact same profile of a person or business as you do.
- Endorsed Relationships
An endorsed relationship is similar to a joint venture – BUT with one BIG and POWERFUL difference! The person you do the venture with actually gives you their professional or personal endorsement. This is marketing gold dust!
- Don’t mistake movement for progress!
I have worked with thousands of businesspeople and found something amazing! The owners of under- performing businesses almost always work just as hard, and sometimes even harder, than the owners of successful ones! At first glance, this doesn’t seem to make sense – until you dig a little deeper and realize that the reason their hard work is getting them nowhere, is that they mistake MOVEMENT for PROGRESS.
Jim offers some valuable advice here that will help you grow your business! What about adding a few of your own tips?