If you couldn’t make our last Dynamics CRM Coaching seminar then you missed out on a sharp presentation focused on how to get your CRM data into its best possible shape to better fill your sales pipeline. And like anything worthwhile, it was explained that there’s no quick fix -- instead dedication, commitment and a training plan are required to maintain a strong database. Our guest coach, Michelle Horn, a Microsoft Channel Manager at InsideView, effectively provided the “exercise” steps necessary to round your most important client and prospect data into form.
Like many fitness plans it takes establishing a baseline of your data’s current health and determining what goals are most important to you to get you moving down the right path. Of course, when you start any new exercise effort it’s best to begin by stretching, or in this case by cleaning your dirty data. It’s surprising how fast data can get out of shape; in fact a recent study by SiriusDecisions suggests that 25% of the data in the average B2B database is inaccurate at any given time.
Thus, supplementing data deficiencies through the use of business demographics information enrichment is a sure way to build a more authentic understanding of who your customers really are and who they are not. The greatest advantage an application like InsideView provides, living inside of CRM, is the ability to fortify your data by adding new prospects similar to your best customers.
By getting your data in better shape you will be able to pump complete and accurate information into your customer engagement processes, resulting in a more qualified leads.
To learn more, view the webinar below:
Watch - The 5 Step Data Fitness Plan