This study indicates that the odds of contacting a web lead by phone within 5 minutes versus 30 minutes drops 100 times. The odds of qualifying a lead if called within 5 minutes versus 30 minutes drops 21 times.
The study also provides data suggesting the best follow-up trends by days and time of day. However, possibly the most interesting point in the study, was that additional follow-up attempts after 20 hours may actually hurt your ability to make contact to qualify a lead.
Thank you, Insidesales.com/MIT for an interesting and thought-provoking study. The nine-page study summary is worth the attention of anyone with a web lead form on your website.