An article posted on Think Customers: The 1to1 Blog, by Mark Klein, founder and CEO of Loyalty Builders, provides some great insight on getting closer to your customers over the next year.
Following are a few excerpts from the article:
- More companies will shift a significant percentage of their marketing budget from acquisition to existing customer marketing as customer retention comes closer to customer acquisition as marketers' number one goal.
- Price competition on the Internet will increase the number of often-unprofitable one-time buyers in the active files of many companies, from the current average of 42 percent to 46 percent next year. However, more marketers will recognize that capturing that critical second sale is a significant, actionable revenue opportunity.
- Senior management will put greater pressure on marketers to increase the performance of their campaigns. The first relief valve will be more automation of routine marketing tasks…
For the complete article on how marketers will, or can, impact customer loyalty this year, read more at http://www.1to1media.com/weblog/2011/01/guest_blogger_mark_klein_custo.html.