Issues are plentiful and include the following:
- Your CRM system is not easily integrated with your other applications
- Users throughout your various departments haven’t been trained correctly
- Your company culture and processes do not demand or support the use
- It is too complicated for your current needs
Probably, all of the above might apply but the number one reason is, “we already have a full plate and don’t have time to manage our CRM”. A great CRM system can be simple and powerful. Yet, without attention it falls apart. An easy to use, accepted by all CRM system packs effective sales and marketing results, but requires someone’s focus.
“Float like a butterfly, sting like a bee.” Simple, powerful, effective! And that is what your CRM should be like.
Sometimes it can be managed in-house with a dedicated marketing or sales staff, but many companies don’t have those resources. There are options available. No matter where you are in your level of CRM usage, one question is universal:
How can you make CRM simpler?
One answer remains:
With InfoGrow’s CRM expertise
Learn more about getting a dedicated CRM Manager in your corner. Make CRM simple, powerful and accepted by all your users. Visit InfoGrow's CRM Manager and start knocking out your competitors.