One such company, ManagedMaintenanceInc., gained a whopping 75% more leads the first year after revamping their CRM and Marketing Automation systems. Take a good look at their case study by Marketing Sherpa http://www.marketingsherpa.com/article/case-study/revamped-marketing-automation-crm-technology to learn their step by step approach.
In our 24 years in this space, we have often seen how companies struggle to integrate their technology tools, plus align their sales and marketing people and processes. The need to get sales and marketing on the same page in targeting the same prospects and closing the lead tracking loop remains a problem for many organizations. But, it can be solved.
My belief is that sales doesn’t have the capacity to be responsible for CRM. Marketing should be taking the lead, and with tools like Marketing Automation, they have no excuse for not being held responsible for lead generation, lead tracking and customer retention.
Marketing Automation is a tool for measuring the effectiveness of marketing and CRM is the tool for measuring the effectiveness of sales. There is no place for either sales or marketing to hide anymore. There is no longer any reason not measure the sales and marketing side of the business as one would operations.
The benefits that companies should expect with integrated CRM and Marketing Automation include:
- Gaining a competitive advantage
- Increasing lead generation and quality
- Making better decisions faster
If you are struggling with your CRM and Marketing Automation systems, call us for help. If you are just considering how to implement these tools for your company, feel free to reach out to us with your questions.
For additional insights check out our site at http://www.infogrowcorp.com or our other blog posts.