The results found that more than 40 percent of the respondents that use hosted or cloud technology reported revenue rises of 30 percent or more compared with 90 percent of respondents not using hosted technology that saw decreases in revenue. The advantages of hosted or cloud technology are viewed as reduced cost and IT management and maintenance, as well as increased business value, productivity and competitiveness.
Awareness of hosted services is increasing with 65 percent of SMBs using hosted software to some extent while 73 percent of the remainder have considered it, compared with only 44 percent in the 2008 Index.
“Over the last five years, we have seen nearly 40 percent growth in usage of hosted services,” said Michael Korbacher, director of EMEA Software plus Services in the Communications Sector at Microsoft. “Using pay-as-you-go cloud technologies, small and midsize businesses can now afford and easily have access to enterprise-class, secure services across any platform.”
“Our assessment of the report tells us that an increased focus on IT correlates with good performance in all of the size categories surveyed,” said Dale Vile, research director of Freeform Dynamics. “This whole picture corroborates the notion that technology and hosted services can provide tangible business advantage, even for smaller companies, and it’s not surprising to see that investment in IT and hosting goes hand in hand with good financial performance.”
What are the Benefits to Sales & Marketing?
The biggest benefit is that you are sharing and accessing vital information with all your sales and marketing teams, instead of it all residing on your separate desktops. That means:
- Sales & Marketing on the same page, sharing the same information all the time
- Enhanced company image and customer loyalty
- Reduced costs and increased revenue and ROI
The bottom line is: You get to concentrate on your core competencies and increase your sales and marketing effectiveness. Read more about hosted services.