The most startling findings learned from the report are that 85% of the 2,217 consumers interviewed said they would pay more for superior customer service. How much more? From 5% to 25% more! Now, that would have a significant impact on any company’s bottom line.
Just think about it for a minute and do the numbers. What would just a 5% in additional revenue mean to your company?
For the complete Think Customers: 1to1 Blog article, in case you didn’t catch it from above, visit:
And, for the complete “Customer Experience Report North America 2010”, click on
Superior customer service is critical to all companies, of all sizes and in every industry. As Mila D’Antonio so accurately concludes in her article, “It could be the single most important element for a company’s survival going forward.”