The sales pipeline may seem ominous, but it doesn’t have to be. Bob Sullivan of InfoGrow Corporation and Chris Peer of SyncShow Interactive have partnered to explain how to fill the sales pipeline by capturing more qualified sales leads and appropriately managing the leads through the sales process.
Increasing sales capacity is the joint responsibility of both marketing and sales. The linked presentation proposes a S'Marketing Ecosystem that effectively combines marketing and sales for stronger lead generation and management. A new way of looking at your processes and people is required for identifying your best customers, finding more like and managing sales potential.
As President and CEO of InfoGrow, Bob Sullivan has an extensive background in sales and marketing, consulting and management. Under his leadership, InfoGrow has gained a national reputation as a company that bridges the gap between marketing and sales with the effective use of technology. InfoGrow is celebrating its 25th anniversary of helping companies accelerate their growth through better sales and marketing decisions. Bob is active in numerous sales and marketing professional organizations where he has been a presenter and has held various board positions.