An AOL survey in 2008 found that 62% of people check work email on the weekends. As reported on MarketingVox, the Pew Research Center for Internet and American Life project found that half of workers reported checking work email from home and two-thirds do work related research from home.
A few excerpts from this fantastic post by Caroline Ruggiero…
“I know that I personally do not wait for Monday morning to receive a flood of emails when I get into the office. I’ll admit it, I check work email on Sundays and I enjoy it.”
“I enjoy unplugging on the weekends mentally from work so I can come back on Monday refreshed. But for me, it’s also a time to catch up on newsletters, lower priority messages, and feeds without the distraction of, well, work. I am absolutely more open to reading marketing messages in this quieter, more relaxed setting.”
Have you found the best day for email marketing? If, so please let us know what you’ve found to be the best day.