Good God, I made a simple online purchase, or I applied for a possibly intelligent whitepaper, I signed up for a survey from a noted sales and marketing organization or some such similar thing. Heh, at the same time, I steered clear of the box that asks, “do you want further notices about our specials, new offers, newsletters! But, low and behold, I get it anyhow – every day, some every hour.
Why do any of us need constant emails – sometimes as many as 5 a day – to remind us of what?
- Their webinar? Sorry, I received 6 of your company’s messages today already. Take my not signing up, for a big fat ‘NO’.
- A new survey? Gee, I heard about this more times than I want to remember. Guess what, since I did not respond that might mean that I declined to participate.
- Yes, I purchased a product online. No, I don’t need another product (if this one lasts) and if I wanted a related one, I will decide. I’m a big boy now. No need for the last 15 emails.
- Oh, another white paper? Just read 4 on the same subject. Entice me with a different, thought-provoking point of view.
- A tradeshow? A new book? A new website? What else, for God’s sake? It just goes on and on and on!
Revolving daily email from the same companies is my definition of overkill.
When is enough simply enough? When does email become like the sellers at the door? Or, like the telemarketers who interrupt a nice breakfast on a quiet Sunday morning? When do they make you feel like really wanting to use swear words?
We, at InfoGrow, love the benefits that email provides. Yes, we have a fantastic email program that we use for our own sales and marketing purposes, plus tout to our clients. Feel free to view it at CRM2Emails.
But, we don’t believe in overkill. Email overkill is simply a strike against the purpose of good email processes and programs! Effective email is all about targeting the right people, with the right message, the right offer, at the right time. Not about sending out constant random emails regarding whatever program is currently available.
There is a definite line between nurturing and pestering. Which side of the fence are you on? Those who receive or those who send?