Recently, InsideView a leader in providing market intelligence to sales and marketing teams announced their 2015 third quarter data quality and accuracy benchmark. I can’t say that we’re not a little biased; after all they are a business partner, one that we use with client Microsoft Dynamics CRM installs.
InsideView pulls information from thousands of news, social, and directory-type sources. They claim to have the most accurate company and contact data in their industry. The question then becomes, is that statement accurate?
Let’s take a deeper look at the numbers to try and find out.
For Q3 InsideView conducted a Market Intelligence Accuracy Benchmark audit to see how their contact data stacks up against some of their major data provider competitors. The results put InsideView with a data accuracy rate in the mid-80-percent range while its closest competitor comes in at around 77%. Surprisingly, some other data providers fell into the area of just above 50%, in other words, roughly half the data being supplied to customers was correct.
Inevitably, some will wonder why a data provider isn’t 100% accurate with the information that it’s providing to its consumers, consider this…
In the next hour:
- 148 new companies will open for business
- 86 companies will move
- 170 people will be promoted or assume new positions