- What types of content are most popular?
- What social channels marketers use to distribute their content?
- How effective do marketers consider themselves to be?
B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America
Just as we have seen in the previous two years, content marketing remains a top priority for marketers going into 2013: 9 out of 10 marketers are using content marketing. In many respects, content marketers are doing more, but uncertainty still exists. Here are some of the key findings from this year’s report.
Author: Joe Pulizzi