Why Mapping Applications?

With at least 80 percent of all data containing a location component, organizations have come to realize the power of integrating their business intelligence with location intelligence and mapping technology.  Location intelligence and mapping uses information about a location and can be delivered via the Web to help users easily share that information and make better decisions quicker. 
 
While not dismissing the analysis contribution of a single desktop mapping user, some organizations are finding the following limitations with the desktop approach alone:

Difficulty in sharing the intuitive value of maps beyond the user’s area Difficulty in meeting the growing requests for maps from across the enterprise More time consumed fulfilling repetitive requests with less analysis time available Creation of information silos where, for example, strategic planning determines the best location for a new site based on a well developed demographic model, yet that business intelligence does not get shared with marketing for trade area development or with sales for targeting the best prospects

In today’s organizations there are less middle managers available for analysis and the all important communication role between upper management and sales, marketing or operations.  That means all personnel, regardless of level, are expected to be decision makers or entrepreneurs in their own right.  However, these users require quick access to the same information in order to be empowered.  Visualization of information – location intelligence – through maps is the quickest and best way to get and keep everyone on the same page.  Mapping delivered across an Intranet or the Internet is the most effective way to leverage business intelligence across the organization.

Types of Location-Based Business Intelligence Applications by Industry

The following represent some of the highest uses of mapping, applications, and projects that InfoGrow has worked on.

Retail	Insurance
Store Locators to direct prospects where to buy Trade Area Analysis so sales & marketing are focused on the best customers/prospects Target Marketing and Campaign Analysis Store Performance Analysis Site Selection	Catastrophic Management Risk Analysis Rate Verification Agent Locator with Bio’s, Photos Market Share Analysis
Banking	Real Estate – Commercial
Proximity Analysis for cash management Site Selection & Network Optimization Market Share & Potential Analysis Sales Territory Optimization Tying trade areas to CRM systems	Map Index System Lease/Asset Management Acquisition Planning Space Optimization Space Inventory System
Health Care	Manufacturing – Wholesalers
Physican/Speciality/Hospital Locator Proximity Analysis Directory Print Management Voice Activated Physician Locator Marker Share Analysis Site Selection	Dealer Locator Lead Management Sales Territory Optimization Market Analysis Target Marketing

Why InfoGrow?

Since 1989, InfoGrow has been working with all aspects of location intelligence and mapping technology. We know all the data sources, we know all the tools and understand how to get value out of your data and effectively deliver it as business intelligence to users. InfoGrow is a strong solution-solving group working up front with you, and superior technical staff on the back end to make your vision a reality.

InfoGrow has the experience to deliver location intelligence at the desktop, through your Intranet or across the Internet. We build in-house or hosted applications and offer the integration of mapping through web services.

How to get started

At InfoGrow we listen. A telephone call, or an in person conversation, is the first step to building an understanding of your issues and determining the value to you for providing a solution.  Contact Us