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Ever meet a CEO who does not want to increase sales? How about one who doesn’t want to deliver superior customer service? Or one who doesn’t want the right information, in the right place, at the right time for informed business decisions? Of course not, and neither have we.
The issue is not with these goals but how strategy, process and technology are combined to achieve these results. Customer Relationship Management (CRM) is touted as the tool for achieving positive results to the questions raised above. However, CRM implementation projects often fail to achieve the desired results.
Since 1989, InfoGrow has been working with Ohio based and national clients to achieve the effective use of technology in support of their sales and marketing strategy. We grew up in the Sales Force Automation (SFA) /CRM culture through products such as, TeleMagic, SalesLogix, SalesNet and GoldMine. We’ve learned a lot during those years as you will find in our blog discussions below.
CRM & Lead Generation Blog Postings |
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- Improve cross-selling opportunities
- Acquire, grow, and keep customers
- Streamlining processes
- Sell more and spend less
- Share information across teams
- Provide superior customer service
- Increase sales and marketing efficiency
- View complete customer information
- Forecast sales effectively
- Identify opportunities at a glance
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