Does your website make it easy for customers to find your nearest locations and see how to get there?  If not, you might as well toss them to your competitors.  When customers can’t find you, they’ll find somebody else.

For any company with multiple real world locations where customers need to transact business, branded, ad-free online maps and directions are a must.  In fact, most companies with these online features report it is a key area people seek on their websites.

Your Customers Expect Maps and Driving Directions

Customers who are looking to buy at your offline locations need to know two things: Where are you and how do they get there? Studies show that over 90% of web visitors expect to find store locator software with maps and directions on the websites they visit. Don’t frustrate them with a long list of addresses. They can get that from the phone book.

Think about it. Have you, at some point, logged onto the Web to find the nearest, say…bank, store, or perhaps car repair center? Did you expect to find maps and directions? So do your customers.

Even if you sell online also, the lion’s share of spending still takes place in the brick and mortar world, so it’s vital that you make it easy for customers to find your physical locations.  And research shows that most people who request maps and driving directions go to the location and make a purchase. 

Why Free Mapping Services Could Be Bad For Business

They send your customers to a site packed full of your local competitors’ locations, ads, and information.

Yes They’re free.  But you “get what you pay for”.   What does it cost each time you lose a customer?

You’ve spent a great deal of money creating effective branding, product and service descriptions for your site, so it’s vital everything maintains your “look and feel”, including your locator. Stay ahead of the competition by keeping customers focused on your company and your brand.

What a Branded, Ad-Free Locator Provides You

Increased sales offline and online Enhanced customer service and online experience Competitive advantage More opportunities to brand your product or service Additional advertising – along with the maps, you can show hours, services provided, special promotions, and other information A base for effectively analyzing your trade areas, market share, sales territories, site selection, customer/competitor proximity, customer profiling, and more.

Regardless of your industry, InfoGrow's Locator Services is a proven way to increase sales, bringing web visitors to your physical locations.

Locator software is vital for companies that need to display their store, dealer, branch, service, or physician locations.

Interested in finding out more about the best online locator and available sales, marketing or personalization options?  Try out these demos by industry, or download our Locator Services fact sheet.

InfoGrow is a Microsoft Gold Certified Partner, providing MapPoint development and application hosting.