Do you feel that your CRM software is not delivering on its promise? It might be time to check how your sales, marketing, and customer-service departments execute the CRM process. Surprisingly, you may find that the problem may not be the software.

In our 21 years of providing CRM solutions, we’ve seen companies that have struggled with finding and keeping customers, qualifying leads, and prevailing over competition. The problem was often traced to how companies performed their sales and customer-relationship activities – the process.

To help you increase the effectiveness of your sales-and-marketing process, the InfoGrow Corporation would like to offer you a “CRM Assessment.” No cost. No obligation.

In the Assessment, a senior InfoGrow consultant, with you and your key managers, will review and analyze your sales-and-marketing process . . . the process, not the database, because the process must be working okay before software and technology can enhance the value of your database, giving you a competitive edge.

A click on the CRM Assessment Request Form will start your Assessment.

CRM Annual Check-Up

The formula for a successful and healthy CRM initiative consists of people (50%), process (30%), and technology (20%).  By not consistently maintaining this mixture, organizations often fail to devote the proper time and resources needed to address the inevitable issues that come up. This shortcoming can lead to a less-than-optimal (or even failed) CRM implementation over time.

Every company needs to perform a regular CRM assessment. Think of it as your annual corporate physical.  We are available to develop a Fitness Plan with this objective in mind.


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