InfoGrow accelerates sales & marketing effectiveness for sustained growth through strategy, process and technology.  Nineteen years of experience has taught us that technology without strategy and process is a wasted investment.  As experts in location intelligence, mapping and Microsoft CRM, we help you identify your best prospects, discover any missed opportunities, focus your reps on your most profitable accounts, reduce marketing waste and optimize sales productivity. 

Our vast experience in sales & marketing consulting and with application tools, means we effectively bridge the gap between the way you work with how technology should work in support of your efforts.  Combined with our day-to-day use of these technology tools in running our own business, we provide you with valuable insight on how to most effectively leverage technology for your growth.

The Right Way to Approach CRM

A CRM implementation will fail to meet your goals if:

It is considered a technology project There are not written step-by-step processes for how you go to market, how you sell and how you achieve customer loyalty There is not a implementation plan with clear, measurable, and phased objectives for each user group Management does not take the time to determine the real ROI for a CRM implementation and evaluate each phase against the established ROI for corrective actions

A CRM project must be approached as a blending of strategy, process and technology for sales, marketing and customer service.  While selecting the right software that facilitates this blending is important, it is not the most important activity.  Nor should software selection be the first activity.  However, having said that, after all of our years of experience, we have not seen a software product that provides a better opportunity for bringing sales, marketing, customer service and their associated processes together than Microsoft Dynamics CRM.  If another product provided more opportunity, InfoGrow would be its representative and certified CRM partner.