Do you know the answers to these critical location issues?

Where are your current customers? Where are your potential customers? Where are the physical barriers that keep customers from you? Where is your competition? Where should you spend your marketing budget? Where should your sales reps focus their time?

Location Intelligence is a powerful tool for your business.  Knowing “where” drives sales, customer loyalty and profitability. 

Understanding where your customers are in relation to stores, distributors, or sales reps, permits your sales and marketing staff to focus your target marketing efforts on keeping your customers coming back.  Understanding who in your proximate area are NOT your customers helps you identify new prospects and concentrate your marketing budget on your best opportunities.

Your customer database contains valuable location information about your customers and prospects. Trade Area Analysis will help you use your database to answer the “where” questions.

Defining Your Trade Areas

Whether your client base is Retail or Commercial, or a mix of both, understanding where and with whom you are currently most successful will help you decide what marketing programs to use to maintain or increase their level of purchases. 

Using demographic and other information from your database, Trade Area Analysis, with mapping, will identify the location of your customers and distinguish between those customers  who spend the most, and all the rest.  This allows you to focus your marketing and sales force on keeping your “key” customers coming back again and again, and turning “so-so” customers into key customers.

Trade Area Analysis will show you where to find prospects who fit the profile of your key customers, allowing you to concentrate your marketing budget on your potentially most profitable opportunities.

But Trade Area maps are more than just dots and mileage circles, though these are helpful for a quick overview of your Trade Area.  Trade Area maps show features, such as tunnels, divided highways, waterways, road types, etc., that may increase drive time, creating barriers to your current and futures customers, perhaps leading them to your competition.  You can then decide how best to overcome these barriers.

If you have multiple locations, Trade Area Analysis can help you understand how much they cannibalized from each other, and how many customers they share, helping you make decisions about possible closings or consolidations. 

Trade Area Analysis can even identify where your competition is located, so you can understand how they impact your profitability, and develop a plan to counter the effect.  It can also help you understand the impact that the opening or closing of yours or competitors’ locations will have within your geographical area, which allows you to make more informed decisions about the future of your stores.

Sales Potential Modeling

Using demographic, economic and life cycle information, Trade Area Analysis can identify the sales potential of existing and future customers.  Knowing this, you can focus on those customers and prospects with the highest future value to your business. 

Identifying Areas of Opportunity

Knowing where your customers ARE is very important.  Knowing where they ARE NOT is just as important.  Trade Area Analysis will help you find opportunities in untapped or underserved markets, where focused marketing and sales programs can increase the profitability of your current locations.

How Trade Area Analysis Works for You

Measure product demand within a region Determine market potential and penetration Target marketing and sales efforts more effectively Assess cannibalization between existing stores Assess the viability of adding new stores or closing underperforming ones Understand the impact of competitor locations Understand the impact of geography on your sales Forecast future sales

InfoGrow can help you answer the “where” questions about your business, so you can make better-informed decisions that impact your future profitability. InfoGrow combines the most current databases with advanced mapping technology to provide you with an accurate and detailed picture of your Trade Areas.